The rise of mobile commerce as the preferred way of buying online is one of the most prevalent tech trends today. As a result, companies need to give top priority to mobile over other channels.
Mobile shopping is a different sort of animal for retailers than traditional brick-and-mortar stores, for obvious reasons. In a store, you have an opportunity to engage with someone face-to-face. (One could even argue that over the phone you have a way to at least gauge voice tones to work with someone to turn them into a sale.) But when it comes to ecommerce and shopping on mobile devices, there’s no way to understand what someone is thinking or doing, or even talk them into anything.
But to ignore ecommerce is to do so at your peril. That’s because more and more people are turning to ecommerce and to mobile devices to take care of shopping. And during the holidays, they’ll up this practice even more. So how do you take advantage of this habit and work with customers to convert them, even when you can’t see them face to face? This graphic offers some ideas.
Salesforce, the top CRM software company by market share in the world, has produced this fantastic infographic (below) about how to convert mobile shoppers. It’s all about focusing on Mobile Shoppers right now.
How Companies Can Focus on Mobile Shoppers
The first part of the infographic addresses the rising trend of mobile web traffic; It shows how most digital traffic today is coming from mobile devices and that the majority of customers are using them while they shop.
The second part presents some insights into changing shopper habits and the third shows some metrics to track mobile shopper engagement, including active users, session length, retention, conversion and lifetime value, among others.
Companies can tend to mobile customers in many ways; for example, they can:
- Make their websites responsive, thus optimizing them for mobile phones.
- Develop new apps for their customers to download and use on their phones.
- Develop ecommerce chatbots, which allow customers to engage with brands, ask questions and even buy through their favorite messaging app.
How to Convert Shoppers in Mobile Commerce
Are you looking for insights into why you must focus on mobile commerce? Converting shoppers in mobile commerce involves optimizing the mobile shopping experience. Here are some key strategies to consider:
- Mobile-Friendly Website: Ensure your website is responsive and optimized for mobile devices to provide a seamless shopping experience.
- Streamlined Checkout Process: Simplify the checkout process by minimizing the number of steps required to complete a purchase, implementing guest checkout options, and having various mobile payment methods available.
- Clear Product Presentation: Use high-quality images and clear product descriptions to enhance the presentation of products on mobile devices.
- Personalized Recommendations: Utilize data and analytics to offer personalized product recommendations and promotions tailored to individual shoppers’ preferences.
- Mobile App Engagement: If applicable, ensure your mobile app provides an intuitive and engaging interface with personalized content and exclusive offers to encourage conversions.
- Mobile Marketing Campaigns: Implement mobile-specific marketing campaigns, such as SMS promotions, push notifications, and targeted ads to engage with mobile shoppers and drive conversions.
- Trust and Security: Emphasize trust and security by prominently displaying trust badges, secure payment icons, and transparent policies to reassure mobile shoppers.
By focusing on these strategies, businesses can enhance the mobile shopping experience and effectively convert shoppers to the mobile commerce landscape.
